Digital Marketer – Asenka Global
Location: Abuja, Nigeria
Reporting to: Business Manager
Brands: Asenka Apartments & Mace Pharmacy & Stores
Role Overview
We’re seeking a strategic and creative Digital Marketing Lead to drive cross-brand digital growth for Asenka Global’s subsidiaries—Asenka Apartments and Mace Pharmacy & Stores. This role blends performance marketing, content strategy, and CRM collaboration to deliver measurable impact across real estate and retail wellness sectors.
Core Responsibilities
1. Content Marketing & Social Media
- Develop and manage unified content calendars for both brands
- Create engaging posts, reels, and stories across Instagram, TikTok, LinkedIn, and Facebook
- Align messaging with seasonal campaigns, product launches, and community events
2. SEO & SEM
- Optimize websites and landing pages for search visibility and conversion
- Implement keyword strategies and blog content to drive organic traffic
- Manage Google Search campaigns for both real estate and pharmacy offerings
3. Paid Advertising
- Launch and optimize paid ads on Meta, Google, and other platforms
- Monitor performance, manage budgets, and report ROI across campaigns
- A/B test creatives and targeting to improve lead quality
4. Email & WhatsApp Marketing
- Build and segment email lists for promotions, retention, and onboarding
- Create automated flows and WhatsApp broadcasts for customer engagement
- Track open rates, CTR, and conversion metrics
5. CRM & Lead Nurturing
- Collaborate with Customer Service Relations (CSR) to manage CRM workflows
- Tag and segment leads from digital channels for follow-up and conversion
- Ensure timely handoff of qualified leads to sales and service teams
6. Digital Analytics & Reporting
- Track weekly KPIs: engagement, CTR, CPL, conversions, open rates
- Provide actionable insights to the Business Manager for strategic decisions
- Maintain 100% reporting accuracy and timeliness
7. Brand Consistency & Innovation
- Ensure all digital assets reflect brand identity and tone
- Experiment with new formats (influencer collabs, reels, interactive posts)
- Stay updated on trends across real estate, pharmacy, and wellness sectors
Key Performance Indicators (KPIs)
|
KPI
|
Target
|
Frequency
|
|
Content Engagement
|
1,000+ likes/comments/shares
|
Weekly
|
|
Ad CTR
|
> 2%
|
Weekly
|
|
Leads from Digital Channels
|
50+/week
|
Weekly
|
|
Email Open Rate
|
> 25%
|
Weekly
|
|
Website Conversion Rate
|
> 10%
|
Monthly
|
|
New Followers/Subscribers
|
+500/month
|
Monthly
|
|
Campaign ROI
|
≥ 3x ROAS
|
Monthly
|
|
Reporting Accuracy
|
100% on-time
|
Weekly
|
Location: Abuja, FCT, Nigeria
Application Email: info@asenkaglobal.
